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PRETTY MUNDANE.

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BUT WHAT IF WE WERE TALKING ABOUT

A DIFFERENT TYPE OF GUM.

THE ONE IN YOUR MOUTH.

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A PRETTY GRIM THOUGHT,

BUT A HARSH FACT OF GUM DISEASE. 

AFTER  BLEEDING, ABSCESSES AND PUSS,

SAY GOODBYE TO YOUR TEETH

AND YOUR GUMS.

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Gum disease affects 3 out of every 4 adults over the age of 35 in the UK.AND more than half of teenagers.

 

 I THOUGHT WHAT BETTER WAY TO SPREAD THE WORD

 THAN USING SOMETHING PEOPLE REGULARLY

STICK IN THEIR MOUTHS!

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IN ALL SOCIAL SITUATIONS WHAT IS THE MOST COMMONLY ASKED QUESTION?
IN COLLABORATION WITH EXTRA CHEWING GUM THE PROMOTIONAL AD WOULD BE PRINTED ON THE INSIDE OF PACKETS.
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TO MAKE EXTRA SURE PEOPLE TAKE NOTICE, THE SAME COLOUR CHANGING CHEMICAL USED IN PLAQUE DISCLOSING TABLETS WOULD BE USED IN THE CHEWING GUM.
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WHEN THEY CHEW A STICK OF GUM
THE AMOUNT OF PLAQUE IN THEIR MOUTH
WILL BE REVEALED WITH DAY-GLOW PINK TEETH. 
 
 
 
 
 
 
 
 
 
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WARNING PEOPLE OF THE HAZARDS OF PLAQUE.
THE LEADING CAUSE OF GUM DISEASE.
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THIS IDEA WOULD MAKE A VERY AMUSING TV AD WHERE UNSUSPECTING MASTICATORS ATTEMPT TO CHAT UP STRANGERS.
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